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Overview of the Automotive Market in Romania – July 2024
Following significant developments in previous months, July 2024 sees Romania experiencing a modest increase of only +0.5% in new vehicle registrations compared to July 2023, alongside a notable decrease of -36% compared to June 2024.
Passenger Car Registrations
Passenger vehicles, which account for approximately 82% of total registrations, recorded a volume of 12,898 units in July 2024. This reflects a decrease of -4.4% compared to the same month in 2023. However, it is important to note that throughout 2024, new passenger car registrations have shown a positive trend, with an increase of +10% relative to the same period last year.
Market Segment Performance
In terms of market segmentation, July 2024 demonstrated a mixed performance across various categories of passenger vehicles compared to the same month in the previous year:
- Class A: -80.4%
- Class B: +3.1%
- Class C: -15.6%
- Class D: +17.6%
- Class E: +253%
- Class F: +37.8%
- SUV: +9.1%
Market Share Insights
With regards to market share, the SUV segment leads with a share of 51.1%, reflecting an increase of +9.1%. This is followed by Class C with a share of 25.5%, which has decreased by -15.6%, and Class B, which holds a 15.1% share, showing an increase of +3.1% compared to July of the previous year.
Fuel Type Analysis
Examining the fuel types of registered vehicles in July 2024, gasoline and mild hybrid gasoline engines saw a growth of +4% compared to the same period in 2023, making up 66% of the market. In contrast, diesel and mild hybrid diesel vehicles experienced a decline of -14.8%, holding a market share of 9.5%.
Electrified Vehicles Market Share
On the other hand, electrified vehicles—comprising fully electric (100%) and plug-in hybrids, as well as full hybrids (which have electric propulsion without external charging)—accounted for a market share of 24.7% in July 2024. This surpasses the share held by diesel engines by 15.2 percentage points (note: the diesel category also includes mild hybrid diesel engines).
Full Electric Vehicles Market Share
Fully electric cars commanded a market share of 4.9% in July 2024, a decline from 14.8% in July 2023. Meanwhile, plug-in hybrids held a share of…
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Electric Vehicle Sales Surge in July 2024
In July 2024, the electric vehicle market experienced a significant increase, with a market share of 4.2%, up from 3.6% in the previous month. This growth highlights the rising popularity of electric vehicles among consumers.
Top Electric Cars in July 2024
The best-selling fully electric cars for July 2024 include the Tesla Model 3, which sold 168 units, marking a remarkable 15% increase compared to the same month last year. Following closely is the Dacia Spring, with 67 units sold, although it faced a steep decline of 92%. The Hyundai Kona rounds out the top three with 56 units sold.
Plug-in Hybrid Vehicle Leaders
In the plug-in hybrid category, the Toyota RAV4 leads the pack with 54 units sold, reflecting a modest growth of 3.8%. It is followed by the KIA CEED, which sold 51 units, and the Ford Kuga with 43 units.
Hybrid Vehicle Market Trends
When it comes to non-rechargeable hybrid vehicles, the Toyota Corolla takes the top spot for July 2024, selling 485 units, which is a substantial increase of 97% compared to July 2023. The Toyota RAV4 follows with 183 units and a growth of 36.6%, while the Dacia Duster sold 168 units.
Growth in Commercial Vehicles
Light commercial vehicles and minibuses recorded a notable growth of 45% in July 2024 compared to the same period last year. Within this category, light commercial vehicles (excluding minibuses) saw an impressive increase of 49.7%.
Heavy Commercial Vehicles Performance
Heavy commercial vehicles and buses also experienced growth in July 2024, with an overall increase of 5.9% compared to July 2023. Specifically, heavy commercial vehicles (weighing over 3.5 tons, excluding buses) registered a growth of 10%, while those over 16 tons, including tractors, saw an even higher increase of 13%.
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