Telerenta invests 1.5 million euros to expand into the Polish market
Romanian technology startup Telerenta, which operates a platform for renting electronic equipment for both household users and companies, is expanding its operations into Poland. Poland has been chosen due to the size of the market, high internet penetration, and great potential for industry development. Although the Polish market already has several active players, Telerenta sees this challenge as essential for maturing and diversifying its product.
Development potential
The company’s estimates show a 30% better performance in Poland compared to Romania, thanks to the market size, which will help validate the project internationally and prepare for expansion into other EU countries, such as Spain, in the near future. “We expect Poland to be the test that confirms that our product can succeed on an international level,”
Expanding into Poland
Our project has been internationally validated, demonstrating that we can be successful outside of Romania. This market, known for its development potential, will allow us to invest significantly and strengthen our position. In the first year of activity in the Polish market, we aim to focus heavily on fast delivery, ensuring a delivery rate within 24 hours of approximately 98%. The Polish market is much more mature, with existing integrations and high levels of automation, making implementation much easier and quicker,” says Ionuț Farcaș, Global Expansion Director at Telerenta.
Management and Services
Expanding into Poland involves investments of 1.5 million euros by the end of the year and required a preparation process of approximately 6 months before the actual launch.
To carry out operations in Poland, Telerenta has formed a mixed team consisting of local specialists.
Expanding into the Polish Market
Our company is expanding into the Polish market with innovative solutions for customers, including products not currently available in Romania, such as smartwatches. We will have a range of products tailored to the local market and offer flexible contracts of up to 24 months.
Unique Offerings
In Poland, we will also offer products for rent that are not yet available in Romania, such as smartwatches. Our range will be at least as extensive as in Romania, but we will also focus on locally successful products, providing tailored solutions for the local market,” says Ionuț Farcaș.
Market Strategy
Our strategy in Poland will involve a mixed approach, targeting both B2C and B2B customers from the start. Additionally, Telerenta plans to build a network of RentBox vending machines specialized for the Polish market.
Telerenta: Renting Electronic Equipment Made Easy
Telerenta, a part of the American investment group NCH (New Century Holdings), allows individuals and companies to rent electronic equipment for a period ranging from 3 to 24 months.
The renting process is flexible, as users can choose from the products listed on the platform and can replace them with others with superior specifications at any time during the contract. At the end of the rental period, they can either extend the contract or return the rented products.
Telerenta Expands to Poland
Telerenta is expanding its operations to Poland, with investments set to reach 1.5 million euros by the end of the year.
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