Kraken Partners with Atlético de Madrid as Official Crypto and Web3 Partner
Kraken, a US-based cryptocurrency exchange, has announced a new partnership with Atlético de Madrid, one of the most successful Spanish football teams. As part of the collaboration, Kraken will serve as the club’s Official Crypto and Web3 Partner and Official Sleeve Partner starting from the upcoming La Liga season.
Enhancing Digital Experiences and Promoting Cryptocurrency Education
The partnership between Kraken and Atlético de Madrid aims to enhance fans’ digital experiences and promote cryptocurrency education. By bridging the gap between the cryptocurrency industry and the sports world, the initiative seeks to unlock new opportunities for Spanish football fans and Kraken’s users.
Mayur Gupta, Chief Marketing Officer of Kraken, expressed pride in partnering with such a distinguished football club and looks forward to the positive impact the collaboration will have on both the sports and cryptocurrency industries.
Partnership with Atlético de Madrid
Kraken, a leading cryptocurrency platform, has recently announced a partnership with Atlético de Madrid, one of Spain’s most successful football clubs. This collaboration aims to educate fans about the potential and value of cryptocurrency.
Exciting Collaboration
After nearly 13 years of dedication to building trust in the crypto industry, Kraken is thrilled to work with Atlético de Madrid. The club’s Chief Revenue and Operating Officer, Oscar Mayo, believes that Kraken is the perfect partner to enhance their efforts in innovation and technology.
Enhanced Digital Experience
Through this partnership, Atlético de Madrid aims to provide fans with a digital experience that goes beyond matchdays at the stadium. With 33 titles to their name, the club is committed to staying at the forefront of technology and engaging with their supporters in new and innovative ways.
Barcelona Joins the Crypto Movement
Not to be outdone, FC Barcelona, the club with 99 titles, has also embraced cryptocurrency. Two years ago, they partnered with WhiteBIT to explore the possibilities of digital assets in the world of football. As more clubs recognize the benefits of crypto, the industry is set to undergo significant changes in the coming years.
Kraken’s Partnership in the Sports Industry
In recent years, Kraken has expanded its presence in the sports world through strategic partnerships. One of its notable collaborations was with the Formula 1 team Williams Racing, which garnered widespread attention. The partnership saw Kraken’s logo prominently displayed on the cars driven by Alex Albon and Logan Sargeant, as well as on the drivers’ attire.
Notable Cryptocurrency Exchanges in Sports
Aside from Kraken, other cryptocurrency exchanges have also made significant strides in the sports industry. Crypto.com, for instance, became the official partner of the Miami Grand Prix in 2022, solidifying its position in the world of motorsports. On the other hand, FTX, which had a partnership with Mercedes, faced setbacks following its platform’s collapse in November 2021, leading to the suspension of the collaboration.
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