Expanding Business in Romania
Alkaloid, a pharmaceutical manufacturer from Macedonia, has recently opened a subsidiary in Romania with the goal of increasing their team, product portfolio, and brand popularity in the region. The company has experienced an average annual growth rate of over 12% in the past five years, and aims to strengthen its position locally.
By establishing a presence in Romania, Alkaloid hopes to maintain its growth pace and capitalize on the opportunities in the local market. The General Director and Chairman of the Board of Directors, Zivko Mukatov, sees this expansion as a strategic move to boost the company’s performance and enhance its visibility in the region.
Alkaloid targets global expansion
Alkaloid, a company present in almost 50 countries, is aiming for global expansion. In its headquarters in Skopje, the market in Romania is considered strategic, and local operations saw a 66% increase in sales in the first year. Alkaloid offers around 20 products in the Romanian market, out of a portfolio of nearly 250 products from the pharmaceutical company.
“The plans for Romania aim to increase the team, expand the product portfolio, and enhance the brand’s popularity,” says Zivko Mukaetov, General Director and President of the Board of Directors at Alkaloid.
Alkaloid: A Success Story in the Pharmaceutical Industry
Alkaloid is a renowned pharmaceutical company that has been in operation since August 1936. It all started with a small facility on the outskirts of Skopje, where the processing of alkaloids began within the then Yugoslav community. From just two production units and 15 employees, today, 88 years later, Alkaloid has expanded to approximately 80,000 square meters of production capacity. The company now employs close to 3,000 people at its headquarters in Skopje and has 22 subsidiaries across the region.
The Success Story of Alkaloid Company
Alkaloid is a company that has established itself globally, with a presence in 15 countries around the world. Their story of success is a result of their commitment to quality products, dedicated employees, the Alkaloid brand, and the individual brands developed over decades by devoted staff.
The Key to Success: Quality and Investment
One of the key factors in Alkaloid’s long history of success is their continuous investment in the company. Over the past fifteen years, they have invested nearly 220 million euros in building a strong foundation for their business.
бра прашање на квалитет и безбедност на производите.
Revolutionizing the Pharmaceutical Industry
With the introduction of new pharmaceutical units, increased research and development capacities, installation of state-of-the-art equipment, laboratories, technologies, software, and well-trained staff, the pharmaceutical industry is undergoing a revolution.
One of the top five antibiotic brands in the Romanian market is Xifia by Alkaloid. The company has expanded its reach globally, with over 70% of its production being distributed to nearly 50 countries worldwide. Global trends in the pharmaceutical, chemical, herbal, and cosmetic industries are being implemented in our daily operations, while we adhere to the strictest standards for product quality and safety.
Alkaloid: Expanding Global Presence in the Pharmaceutical Industry
In a dynamic industry such as pharmaceuticals, success is often a result of investments, skills, and knowledge. Over the past two decades, Alkaloid has focused on positioning its brand globally, and this strategy has been confirmed by renowned authorities in the field.
Strategic Expansion in Romania
One key market in Alkaloid’s global map is Romania. After establishing a presence in the country in recent years, in 2022, the company officially registered its own entity in Bucharest. This move reflects the company’s commitment to expanding its reach and serving customers in new markets.
Alka Pharma: Leading Pharmaceutical Products
Alka Pharma offers a wide range of pharmaceutical products and products for hemodialysis.
The Success of Cefixime Brand
One of the top pharmaceutical products in our market is the antibiotic Cefixime (known as Pancef in Macedonian), registered under the trademark Xifia in Romania. This brand is among the top five antibiotic brands in the Romanian market. Every product, brand, and decision at Alka Pharma is primarily the result of people’s dedication. Our goal is to build a company of satisfied individuals who invest their potential in our collective success, as our image, values, and goals are all based on teamwork and excellence.
The Importance of Company Culture and Credibility
Zivko Mukajetov emphasizes the importance of company culture and how it is reflected through its people. According to him, the mission of a company should be to differentiate itself through knowledge and the development of products with added value, while maintaining high ethical standards in everyday activities. Credibility and a professional approach are also crucial in the overall operations of the company.
Even in challenging times, the focus should always be on the most important thing in life – Health above all! This is the message Mukajetov conveys regarding the company’s commitment to its mission.
година“, истакнува Столевски.
Alkaloid in Romania: A Story of Success
In Romania, the story of Alkaloid has a long history of success. Darko Stolevski, the director of the company’s Bucharest office, provides more details about their operations in Romania.
“Our main goal in the first year of activities in the local market was to build a strong team, and we managed to surpass our sales target by 30%, exceeding 10 million euros in 2023. In the first four months of this year, our consolidated sales in the local market were 27% higher than in the same period last year,” Stolevski highlights.
Expanding into New Markets
According to Darko Stoleski, the business model of Alkaloid is currently focused on expanding into new markets, which is a top priority for the company. In Romania, their story is not entirely new, as some of their products were already present in the Romanian market through local partners before they opened their branch there almost two years ago.
Their collaboration with the local market dates back to 2004, making their products well known among doctors, pharmacists, and consumers alike. This expansion into new territories is part of their strategy for growth and development in the pharmaceutical industry.
Creating a Strong Connection Between Brands
One important goal was to establish a connection between brands already known to healthcare professionals and the brand ‘Alkaloid’ as a manufacturer, since the subsidiary appeared later than the products. For most doctors, Xifia and Forexo were well known, but the image of the ‘Alkaloid’ brand had to be built from scratch,” the company representative added.
The entire text taken from the Romanian “Business Magazine” can be read at the following link.
